Appnext Blog

App Discovery at the Football World Cup: European Fan Journeys

Orit Sharon — Mon, 08 Jun 2026 05:15:00 GMT

App Discovery surged during the 2022 World Cup, with streaming installs up 46%
Fans showed distinct in-app discovery patterns across match phases
OEM advertising reached fans through native device surfaces
App marketing aligned with emotional fan journeys
Appnext Timeline predicted discovery intent with AI precision

App discovery reaches new heights during the Football World Cup. European fans move seamlessly between stadiums, living rooms, and mobile screens, creating constant windows for discovery. Their phones become the companion for every emotion, from anticipation before kickoff to reaction after the final whistle.

Football World Cup & Mobile Moments: How Live Sports Drive High-Intent App Discover

Orit Sharon — Mon, 27 Apr 2026 02:45:00 GMT

Football is a unique sport. It is played in every country on earth. It unites people across languages, cultures, and borders. And every four years, the Football World Cup turns the entire planet into one enormous audience. Every kick creates suspense. Every moment builds anticipation. Fans are completely glued to screens and to the game. For app marketers, this is more than a sporting event. It is one of the most powerful windows for app discovery in the campaign calendar.

The UA Playbook Has Changed. Are Mobile Game Developers Ready?

Lucjan Exner Lucjan Exner is Appnext Head of Sales for Europe — Mon, 20 Apr 2026 02:30:00 GMT

Mobile gaming is one of the most vibrant and competitive verticals in digital advertising. But beneath the numbers, something has shifted. The playbook that delivered growth even three years ago, spray-and-pray creative, aggressive retargeting, and volume-driven installs, is no longer fit for purpose. Privacy frameworks have tightened, CPIs have climbed, and users have grown more selective about the experiences they engage with.

Winning India’s Summer Travel & Cricket Moments with OEM Advertising

Orit Sharon — Thu, 16 Apr 2026 05:00:00 GMT

India's summer season and cricket travel create a concentrated wave of high-intent digital behaviour.
OEM advertising lets brands appear natively on-device, right when users are planning, booking, and paying.
Appnext's AI-powered discovery engine surfaces app recommendations through intelligent, contextual timing.
Travel, fintech, food delivery, and e-commerce brands benefit most from this seasonal intent window.
Native discovery app recommendations, not disruptive ads, are the format that wins in high-attention moments.

When Summer Travel Meets Cricket: How Brands Can Capture High-Intent Consumer Moments. Every summer, India undergoes a remarkable shift in how people use their smartphones. Schools close. Travel plans take shape. And then the cricket season arrives.

Gözde Alemli, 5 Yıllık İlham Veren Yolculuğunu ve 2026 Sektör Değişimlerini Anlatıyor

Orit Sharon — Mon, 13 Apr 2026 01:45:00 GMT

Gözde Alemli, Appnext'in EMEA ve LATAM büyümesini 5 yıldır yönlendiriyor, Türkiye ofisimizi açmaktan Chief Growth Officer olarak görev yapmaya kadar, kariyerindeki öne çıkan dönüm noktalarına derinlemesine iniyor, 2026’da uygulama pazarlamasını şekillendirecek cesur öngörüleri paylaşıyor.

Catches Win Matches, Creatives Win Users: The Secret to Cricket Season Success

Orit Sharon — Mon, 30 Mar 2026 03:45:00 GMT

Every cricket season, brands spend crores chasing attention. Most of them drop the catch. In cricket, a single dropped catch can cost a team the match. In a campaign, a weak creative can cost you thousands of users and those who were right there, phone in hand, fully engaged, and completely unreachable because your ad didn't speak to them. The pressure is real. The stakes are high. And unlike a Test match, you don't get five days to recover. T20 cricket moves fast, and so does your audience.

Gözde Alemli Unpacks Her Epic 5 Year Journey and 2026 Industry Shifts

Orit Sharon — Tue, 24 Mar 2026 06:00:00 GMT

Gözde Alemli has driven Appnext's EMEA and LATAM growth for 5 years, from launching our Turkey office to serving as Chief Growth Officer, lets deep dive into her career highlights with bold predictions for app marketing in 2026.

Why Do Your Marketing Campaigns Need an AI Push This Cricket Season?

Orit Sharon — Tue, 24 Mar 2026 01:15:00 GMT

Cricket creates one of India’s biggest high-intent digital moments, with hundreds of millions of fans actively engaging on smartphones throughout the tournament.
OEM advertising allows brands to appear natively on devices, reaching users during key moments like device setup, launcher interactions, and app discovery.
Appnext’s AI-powered Appnext Timeline analyses contextual signals such as time, device usage, and behaviour to predict which apps users are most likely to need next.
AI-driven app discovery aligns marketing with real user intent, delivering relevant app recommendations during high-engagement match moments.
For marketers, combining OEM reach with AI personalisation leads to better installs, stronger engagement, and improved campaign performance during cricket.

Every year, cricket transforms India into one massive, hyper-engaged audience. Hundreds of millions of fans watch every boundary, every wicket, and every Super over and they do it on their smartphones. For marketers, cricket creates a single biggest window of concentrated user intent in the entire calendar year.

Why Brands Must Win the Marketing Game This Cricket Season

Orit Sharon — Wed, 18 Mar 2026 02:00:00 GMT

Key Takeaways

Cricket reaches millions of high-intent mobile users across India, from Tier 1 cities to the remotest regions.
Cricket creates peak engagement moments that brands can turn into powerful mobile marketing opportunities.
A single, one-size-fits-all marketing strategy will not connect with India's diverse fan base effectively.
Appnext's OEM and in-app advertising partnerships give brands access to exclusive, premium mobile inventory.
Appnext Timeline, the patented AI-powered technology, matches the right user with the right app at exactly the right moment.

Every year, the Indian Premier League transforms India into a nation of screens. Fans across the country pick up their phones and keep engaged with it. For brands, this is more than a sporting event. It is a season of extraordinary marketing potential. Engagement peaks during this period as users actively explore, engage, and transact on mobile. The brands that show up with the right strategy will capture intent that converts.

And the Oscar Goes To…OEM Advertising!

Orit Sharon — Tue, 17 Mar 2026 05:00:00 GMT

Imagine the lights dim, the orchestra swells, and a golden envelope is torn open. The winner? OEM advertising, mobile marketing's most powerful and most misunderstood performer. While other ad formats struggle for screen time, OEM advertising has been quietly delivering Oscar-worthy results for brands across every vertical, on billions of mobile devices worldwide.