Blog
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SEP 28, 2026
App Recommendation Platforms: A Strategic Lever for Gaming UA
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Lucjan Exner
Author
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AUG 31, 2026
9.9 and the Real Start of SEA's Year-End Shopping Season
Orit Sharon
Author
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AUG 26, 2026
Why Brands Should Start Building Shopping Season Momentum Now
Orit Sharon
Author
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AUG 24, 2026
OEM Advertising After the World Cup: What Comes Next
Orit Sharon
Author
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AUG 18, 2026
Why Vernacular and Regional Context Matter in Indian In-App Advertising?
Orit Sharon
Author
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AUG 10, 2026
Mobile App Monetisation in India: A Strategic Opportunity for Publishers in 2026
Orit Sharon
Author
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JUL 30, 2026
Como a app discovery com IA está transformando user acquisition de fintechs no Brasil?
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Leandro Oliveto
Author
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JUL 27, 2026
How AI Helps Indian App Marketers Build Stronger Brand Recall
Orit Sharon
Author
JUN 08, 2026
App Discovery at the Football World Cup: European Fan Journeys
Orit Sharon
Author
APR 27, 2026
Football World Cup & Mobile Moments: How Live Sports Drive High-Intent App Discover
Orit Sharon
Author
APR 20, 2026
The UA Playbook Has Changed. Are Mobile Game Developers Ready?
Lucjan Exner Lucjan Exner is Appnext Head of Sales for Europe
Author
APR 16, 2026
Winning India’s Summer Travel & Cricket Moments with OEM Advertising
Orit Sharon
Author
APR 13, 2026
Gözde Alemli, 5 Yıllık İlham Veren Yolculuğunu ve 2026 Sektör Değişimlerini Anlatıyor
Orit Sharon
Author
MAR 30, 2026
Catches Win Matches, Creatives Win Users: The Secret to Cricket Season Success
Orit Sharon
Author
MAR 24, 2026
Gözde Alemli Unpacks Her Epic 5 Year Journey and 2026 Industry Shifts
Orit Sharon
Author
MAR 24, 2026
Why Do Your Marketing Campaigns Need an AI Push This Cricket Season?
Orit Sharon
Author
MAR 18, 2026
Why Brands Must Win the Marketing Game This Cricket Season
Orit Sharon
Author
MAR 17, 2026
And the Oscar Goes To…OEM Advertising!
Orit Sharon
Author
FEB 20, 2026
How Marketers can Leverage OEM Advertising During Ramadan 2026
Orit Sharon
Author
FEB 04, 2026
Love at First Swipe: Why OEM Discovery is the Heart of Valentine’s App Growth
Orit Sharon
Author
SEP 28, 2026
App Recommendation Platforms: A Strategic Lever for Gaming UA
Lucjan Exner
Author
AUG 31, 2026
9.9 and the Real Start of SEA's Year-End Shopping Season
Orit Sharon
Author
AUG 26, 2026
Why Brands Should Start Building Shopping Season Momentum Now
Orit Sharon
Author
AUG 24, 2026
OEM Advertising After the World Cup: What Comes Next
Orit Sharon
Author
AUG 18, 2026
Why Vernacular and Regional Context Matter in Indian In-App Advertising?
Orit Sharon
Author
AUG 10, 2026
Mobile App Monetisation in India: A Strategic Opportunity for Publishers in 2026
Orit Sharon
Author
JUL 30, 2026
Como a app discovery com IA está transformando user acquisition de fintechs no Brasil?
Leandro Oliveto
Author
JUL 27, 2026
How AI Helps Indian App Marketers Build Stronger Brand Recall
Orit Sharon
Author
JUN 08, 2026
App Discovery at the Football World Cup: European Fan Journeys
Orit Sharon
Author
APR 27, 2026
Football World Cup & Mobile Moments: How Live Sports Drive High-Intent App Discover
Orit Sharon
Author
APR 20, 2026
The UA Playbook Has Changed. Are Mobile Game Developers Ready?
Lucjan Exner Lucjan Exner is Appnext Head of Sales for Europe
Author
APR 16, 2026
Winning India’s Summer Travel & Cricket Moments with OEM Advertising
Orit Sharon
Author
APR 13, 2026
Gözde Alemli, 5 Yıllık İlham Veren Yolculuğunu ve 2026 Sektör Değişimlerini Anlatıyor
Orit Sharon
Author
MAR 30, 2026
Catches Win Matches, Creatives Win Users: The Secret to Cricket Season Success
Orit Sharon
Author
MAR 24, 2026
Gözde Alemli Unpacks Her Epic 5 Year Journey and 2026 Industry Shifts
Orit Sharon
Author
MAR 24, 2026
Why Do Your Marketing Campaigns Need an AI Push This Cricket Season?
Orit Sharon
Author
MAR 18, 2026
Why Brands Must Win the Marketing Game This Cricket Season
Orit Sharon
Author
MAR 17, 2026
And the Oscar Goes To…OEM Advertising!
Orit Sharon
Author
FEB 20, 2026
How Marketers can Leverage OEM Advertising During Ramadan 2026
Orit Sharon
Author
FEB 04, 2026
Love at First Swipe: Why OEM Discovery is the Heart of Valentine’s App Growth
Orit Sharon
Author
FEB 03, 2026
How On-Device Discovery Helps Dating Apps Reach Singles Beyond Social Feeds
Orit Sharon
Author
JAN 28, 2026
Why the T20 World Cup Is India’s Biggest Mobile App Growth Moment?
Orit Sharon
Author
JAN 22, 2026
AI in Marketing 2026: Turning “Always-On” from Buzzword to a Real Growth Engine
Orit Sharon
Author
JAN 09, 2026
2026: The “Super Year” of Sports and the New Playground for App Marketing
Orit Sharon
Author
DEC 17, 2025
Agentic AI in Marketing: Redefining Europe’s Mobile Landscape in 2026
Orit Sharon
Author
DEC 05, 2025
The AppsFlyer Performance Index 2025: What Appnext’s Rankings Mean for Your Growth Strategy
Siddharth Shenoy Siddharth Shenoy is the Country Manager for AppnextIndia LinkedIn
Author
NOV 21, 2025
Personalização impulsionada por IA: sua verdadeira vantagem na Black Friday
Leandro Oliveto
Author
NOV 03, 2025
AI-Driven Personalization: Your Real Black Friday Advantage
Orit Sharon
Author
OCT 15, 2025
The 2025 Guide to User Acquisition for India’s Festive Season
Orit Sharon
Author
OCT 09, 2025
Maximizing ROI: A Guide to High-Performing Mobile Ad Formats
Orit Sharon
Author
OCT 01, 2025
Por que a Psicologia do Impulso é a Arma Secreta na Aquisição de Usuários
Leandro Oliveto
Author
SEP 29, 2025
South Africa’s App Economy: Growth, Opportunity, and the New Rules of User Acquisition
Rajeev Jumani
Author
SEP 23, 2025
Appnext and HONOR Announce Strategic Partnership to Enhance Mobile Experience Across EMEA
Orit Sharon
Author
SEP 15, 2025
Why the Psychology of Impulse is the Secret Weapon in User Acquisition
Orit Sharon
Author
SEP 02, 2025
Holiday Cheer or Personalization Overload? Where to Draw the Line
Orit Sharon
Author
AUG 28, 2025
How App Marketers Can Win Over Gen Z & Millennials
Isha Akhairamka
Author
AUG 25, 2025
Tendências de Compras para a Volta às Aulas: O Que Está Guiando as Escolhas dos Consumidores Nesta Temporada
Leandro Oliveto
Author
AUG 21, 2025
Winning the high-intent user attention is a key factor for games marketers
Lucjan Exner Lucjan Exner is Appnext Head of Sales for Europe
Author
AUG 19, 2025
Marketing Inteligente Começa Aqui: Ferramentas Essenciais para o Stack de Crescimento de Todo Profissional de Marketing de Apps
Leandro Oliveto
Author
JUL 16, 2025
How Enpara.com Transformed Digital Banking with Appnext’s AI-Powered Recommendations
Orit Sharon
Author
JUL 15, 2025
Shopping Apps Are Big Business — But How Do You Gain Yours a Big Audience in 2025?
Orit Sharon
Author
JUL 08, 2025
Back-to-School Shopping Trends: What’s Driving Consumer Choices This Season
Orit Sharon
Author
JUL 03, 2025
Beyond the Linear Funnel: Building Adaptive, Intent-Driven Journeys in a Mobile-First World
Vishal Soni
Author
JUN 26, 2025
Smarter App Marketing Starts Here: Must-Have Tools for An App Marketer
Orit Sharon
Author
JUN 19, 2025
手机厂商为何是关键的广告渠道
Mainak Hore
Author
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JUN 19, 2025
Principais Datas de Compras no Brasil (Junho 2025 – Maio 2026): O Guia Essencial para Profissionais de Marketing de Apps
Leandro Oliveto
Author
JUN 11, 2025
Beyond the Download: How App Marketing Really Works and Why It Matters More Than Ever
Orit Sharon
Author
JUN 09, 2025
O Amor em Cliques: Como o Dia dos Namorados impulsiona o e-commerce no Brasil
Leandro Oliveto
Author
JUN 04, 2025
Como o Amor Impulsiona as Compras: O Poder da Paixão no Varejo Brasileiro
Leandro Oliveto
Author
MAY 29, 2025
Por que os OEMs são um Canal de Publicidade Importante
Leandro Oliveto
Author
MAY 14, 2025
Consumidores Mobile: O Crescimento das Redes de Mídia no Varejo e os Benefícios para os Marketers
Leandro Oliveto
Author
MAY 08, 2025
7 Signs You’re an App Marketer
Orit Sharon
Author
APR 28, 2025
Alianças Estratégicas: Maximizando o Crescimento de Aplicativos por meio de OEMs
Leandro Oliveto
Author
APR 08, 2025
Best Practices for Customizing the Preload Experience with Dynamic Preload
Orit Sharon
Author
APR 01, 2025
The Brand Safety Offered by OEM Inventory
Orit Sharon
Author
MAR 25, 2025
EdTech & HealthTech: Pandemic-Driven Boon or Enduring Revolution?
Orit Sharon
Author
MAR 12, 2025
Unlocking Growth: The Power of OEM Advertising for User Acquisition
Lucjan Exner Lucjan Exner is Appnext Head of Sales for Europe
Author
FEB 27, 2025
Maximizing Branding Demand: Why OEMs Are the Future of Targeted Marketing
Orit Sharon
Author
FEB 12, 2025
Emerging Technologies in Mobile Advertising – Shaping the Future in 2025
Gozde Alemli Gozde is Country Manager for AppnextTurkey LinkedIn
Author
FEB 04, 2025
How App Marketers Can Turn Love into Downloads This Valentine’s Day
Orit Sharon
Author
JAN 23, 2025
Why OEMs are an Important Advertising Channel
Orit Sharon
Author
JAN 06, 2025
Growing the Digital Platforms Sector: A Path to Economic Growth in Africa
Rajeev Jumani Head of Sales Africa
Author
DEC 20, 2024
Shifting Ad Spending: Preparing for the Future of Mobile Advertising in 2025
Mainak Hore
Author
DEC 16, 2024
Appnext and Motilal Oswal Financial Services: Celebrating Excellence at The Maddies 2024
Mainak Hore
Author
DEC 16, 2024
Strategic Alliances: Maximizing App Growth through OEMs
Mainak Hore
Author
DEC 12, 2024
Christmas Checklist for App Developers: Preparing Your App for Peak Holiday Engagement
Mainak Hore
Author
DEC 04, 2024
Double 11 Gains Steam — Here’s How Marketers Can Ride the Wave into 12/12
Mainak Hore
Author
NOV 28, 2024
The Impact of Mobile Gifting on App Downloads During the Holiday Season
Mainak Hore
Author
NOV 20, 2024
Appnext continues to lead in India as the #1 non-SRN platform in the latest AppsFlyer Performance Index
Mainak Hore
Author
NOV 11, 2024
Making Apps Essential Tools for Navigating Inflation and the Cost of Living Crisis
Mainak Hore
Author
NOV 11, 2024
Smartphone Spenders: The Growth of Retail Media Networks and Why Marketers Benefit
Mainak Hore
Author
NOV 07, 2024
Why a Good Omnichannel Strategy is a Game-Changer for App Marketers
Mainak Hore
Author
OCT 29, 2024
Maximizing Diwali Campaign ROI with Appnext’s App Growth Platform
Mainak Hore
Author
OCT 08, 2024
Что такое сезонный маркетинг приложений и почему это важно?
Mainak Hore
Author
OCT 08, 2024
Почему наука о лояльности клиентов важна для успеха приложений
Mainak Hore
Author
OCT 03, 2024
Appnext and Goibibo: A Winning Partnership at the Indian Digital Marketing Awards 2024
Mainak Hore
Author
SEP 16, 2024
Why the Science Behind Customer Loyalty is Vital for App Success
Mainak Hore
Author
SEP 13, 2024
Elevating Your App Business During India’s Festive Season with Appnext
Mainak Hore
Author
SEP 05, 2024
O surgimento do app Sweatcoin prova que existe dinheiro grátis
Mainak Hore
Author
AUG 06, 2024
3 Semelhanças entre as Olimpíadas e a Indústria de Apps
Mainak Hore
Author
JUL 18, 2024
Medalha de Ouro no Marketing: Estratégias para Vencer no Mercado Mobile durante Olimpíadas de 2024 em Paris
Mainak Hore
Author
JUL 17, 2024
What is Seasonal App Marketing and Why Does it Matter?
Mainak Hore
Author
JUN 20, 2024
Brasil em Foco: Oportunidades de Crescimento no Maior Mercado da América Latina
Mainak Hore
Author
JUN 12, 2024
Appnext: A Plataforma Cupido que Une Aplicativos e Usuários na Era Digital.
Mainak Hore
Author
JUN 05, 2024
Appnext Partners with AppsFlyer for Next-Level Campaigns with Advanced Engagement Metrics
Mainak Hore
Author
MAY 29, 2024
Decoding UEFA 2024: The Hidden Tactics of Football and Digital Engagement
Mainak Hore
Author
MAY 29, 2024
O Segredo do Sucesso de Apps: Por que o LTV Ainda é o Mais Relevante
Mainak Hore
Author
MAY 24, 2024
Empowering Growth: A Conversation with Siddharth Shenoy, Country Manager, India at Appnext
Mainak Hore
Author
MAY 22, 2024
3 Things the Olympics and App Business Have in Common
Mainak Hore
Author
MAY 20, 2024
Brazil in Focus: Growth Opportunities in Latin America’s Largest Market
Mainak Hore
Author
MAY 19, 2024
Engaging Cricket Fans Through Personalized Mobile Ads
Orit Sharon
Author
MAY 16, 2024
Gold Medal Marketing: Strategies for Winning on Mobile at the 2024 Paris Olympics
Mainak Hore
Author
APR 25, 2024
The Academy Award Goes To… Social Apps
Mainak Hore
Author
APR 25, 2024
Aplicativos de Fitness Seguem Fortes no Mundo dos Apps
Mainak Hore
Author
APR 18, 2024
Rise Of Sweatcoin App Proves There Is Such A Thing As Free Money
Orit Sharon
Author
APR 17, 2024
Spotlight on India in the Latest AppsFlyer Performance Index
Mainak Hore
Author
APR 09, 2024
ad:tech Delhi 2024 – A Season of Leading the Advertising of the Future, Powered by Affle
Mainak Hore
Author
APR 08, 2024
The Key to App Success: Why LTV Still Matters Most
Mainak Hore
Author
%20Season%20has%20Begun%20and%20That%20Means%20a%20Multitude%20of%20Opportunities%20for%20App%20Marketers-1.png)
APR 02, 2024
The Indian Premier League (IPL) Season Has Begun And That Means A Multitude Of Opportunities For App Marketers
Mainak Hore
Author
MAR 11, 2024
Desbloqueando o Envolvimento: Novos Rumos na Gamificação de Aplicativos
Mainak Hore
Author
FEB 13, 2024
Appnext: Playing Cupid for Apps and Users in the Digital Age
Mainak Hore
Author
JAN 15, 2024
2023 in a Nutshell: OOBE Driving Installs, The Growth of High-End Devices & A Bright Year Ahead
Danny Tuttnauer
Author
JAN 12, 2024
Affle公司最新消息 Affle正式官宣在中国成立管理委员会并将新增办公室
Mainak Hore
Author
JAN 11, 2024
Announcing Affle’s China Leadership Exco & Opening Two New Offices
Mainak Hore
Author
DEC 28, 2023
Improving Personal Finances is One of the Top New Year’s Resolutions – so What Better Time to Boost the Discovery of Your Fintech App?
Orit Sharon
Author
DEC 15, 2023
New devices, new demands: Make your app the holiday must-have
Mainak Hore
Author
DEC 07, 2023
Consumers’ Love Affair With Dating Apps is Showing No Sign of Fizzling Out
Orit Sharon
Author
NOV 29, 2023
Unlocking Engagement: Where App Gamification Goes From Here
Orit Sharon
Author
NOV 01, 2023
On-Demand Apps are Fast Becoming the Hottest Thing in the App World – but how do you Make Yours the ‘Go-to’?
Orit Sharon
Author
OCT 31, 2023
Marketers Cannot Afford to Ignore Southeast Asia’s M-Commerce Festivals
Mainak Hore
Author
OCT 11, 2023
The Cricket World Cup is Just Getting Underway, Bringing With it a Prime Opportunity to Drive Sports Fans to Your App
Mainak Hore
Author
OCT 11, 2023
Elevating Your App Business During India’s Festive Season with Appnext
Mainak Hore
Author
OCT 03, 2023
Como fazer seu app educacional se destacar agora e nos próximos anos?
Leandro Oliveto
Author
SEP 04, 2023
Os apps de e-commerce são um grande negócio, mas como conseguir se destacar?
Mainak Hore
Author
AUG 29, 2023
Appnext and RevX’s Mobile Marketing Magnified Event – The Best Bits
Orit Sharon
Author
AUG 27, 2023
A busca por serviços financeiros menos tradicionais impulsiona o bom momento dos aplicativos de Fintechs em todo o mundo.
Mainak Hore
Author
AUG 21, 2023
How do you Get Your eLearning App Noticed This Summer – and Beyond?
Mainak Hore
Author
AUG 02, 2023
Appnext is Shaking Up Indonesia’s Vibrant App Economy
Orit Sharon
Author
JUL 07, 2023
Make the Most of Amazon Prime Day With Appnext’s Innovative App Discovery Platform
Dipika Chaubal
Author
JUL 02, 2023
Fitness Apps Continue to Flex Their Muscles in the App Space
Orit Sharon
Author
JUN 19, 2023
Location, Location, Location: Why Geography Matters For User Acquisition
Orit Sharon
Author
JUN 08, 2023
Uma Visão Interna do Mobile World Congress 2023
Mainak Hore
Author
JUN 08, 2023
Thoughts are Turning to Summer Travel – But Will Travelers be Turning to Your App?
Orit Sharon
Author
JUN 05, 2023
Hyper-Personalization is Already Here — Its Future Is Even More Cutting-Edge
Mainak Hore
Author
APR 10, 2023
Times Are Good For Fintech Apps As Consumers Continue Seeking Out Less Traditional Financial Services
Orit Sharon
Author
APR 06, 2023
How App Developers and Marketers Can Make the Most of the Holy Month of Ramadan
Dipika Chaubal
Author
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APR 03, 2023
The Indian Premier League (IPL) Season has Begun and That Means a Multitude of Opportunities for App Marketers
Dipika Chaubal
Author
MAR 23, 2023
Appnext faz parceria com a General Mobile para fornecer recomendações personalizadas no dispositivo de clientes mobile
Orit Sharon
Author
MAR 23, 2023
Mobicel fecha parceria com a Appnext para fornecer recomendações de apps diretamente nos smartphones da fabricante sul-africana
Orit Sharon
Author
MAR 21, 2023
Insider’s View to Mobile World Congress 2023
Elad Natanson Founder & CEO
Author
MAR 20, 2023
On Valentine’s day the love for apps is at an all time high.
Dipika Chaubal
Author
MAR 13, 2023
The Trends That Are Set to Shake-up the Mobile App Industry
Mainak Hore
Author
FEB 13, 2023
2022 em Foco: Mercados Emergentes, A Experiência Local e uma Jornada de Smartphone Personalizada
Mainak Hore
Author
FEB 12, 2023
Pensando em alguma promessa de Ano Novo? Que tal impulsionar a descoberta do seu aplicativo fitness?
Orit Sharon
Author
JAN 19, 2023
Thinking of a New Year’s Resolution? How About Boosting Discovery of Your Fitness App?
Orit Sharon
Author
JAN 10, 2023
Descoberta on-device beneficiará tanto as operadoras móveis quanto os desenvolvedores no futuro
Orit Sharon
Author
JAN 09, 2023
2022 in Focus: Emerging Markets, The Local Experience and a Tailored Smartphone Journey
Mainak Hore
Author
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